​Snowden Racing & Sydney City Lexus Join Forces

Jul 14, 2017

Snowden Racing and Sydney City Lexus are pleased to announce an exciting new partnership which brings together two forms of horse power; thoroughbred racing and prestige car motor vehicles.

In a first for both businesses, a number of exciting marketing and key promotional initiatives will be rolled out across the next 24 months which will exclusively benefit clientele of both Snowden Racing and Sydney City Lexus through a variety of commercial opportunities, and unique experiences.

To celebrate the partnership announcement, Sydney City Lexus invite Snowden Racing owners to an exclusive opportunity to access their Waterloo prestige car showroom today and across this weekend ahead of their popular annual Demonstrator Sale which commences on Monday 17 July.

Co-trainer Peter Snowden is delighted with the association and sees a number of benefits unfolding for both parties and industries.

“We are absolutely thrilled with our affiliation with Sydney City Lexus and look forward to working with dealership principal John Roca and his team on a range of fantastic marketing and promotional opportunities.

“Aside from sharing a passion for all things horse power, we are both local based businesses, hold a strong customer focus, and have grown significantly in a short period of time, so there is plenty to leverage,” said Snowden.

The “Lexus” brand has long been affiliated with the Australian thoroughbred racing industry, most notably through sponsorship of the Victoria Racing Club and the famous Melbourne Cup Carnival, with those ties now crossing north of the border through the Snowden Racing-Sydney City Lexus partnership.

“I gained a tremendous appreciation and admiration for the horse racing industry and the wonderful people within it during my tenue as CEO of Lexus Australia. Today we are delighted to announce what I believe will be an extremely successful partnership with Snowden Racing,” said Mr Roca.

“I strongly believe our organisations are aligned when considering the needs of our customers and staff, delivering above average service and results.

“With nine Group 1 winners, Peter and Paul have achieved a large amount of success in a short space, and with our partnership and support, I am certain there will be more wins to come.

“Snowden Racing owners and friends are always welcome at Sydney City Lexus and can be assured of a VIP experience.We are also looking forward to having a lot of fun along the way too,” added Mr Roca.

Anyone wishing to take advantage of the early bird Demonstrator Sale this weekend or for any general purchase queries, please contact Sales Manager Russell Moore at Sydney City Lexus on 02 8303 1900 or email russellmoore@sydneycitylexus.com.au

For more information please visit www.sydneycitylexus.com.au or contact Snowden Racing on 02 9326 7866

Words: Sarah Peatling 

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